You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.
As Moose A. Moose might say, “Hip hip hooray! They did it in a great way!”
If you don’t have a toddler in your house, chances are you’re not familiar with Mr. Moose’s work. He’s the mascot of Nick Jr., Nickelodeon’s newly rebranded preschooler cable network.
The change of brand—at least in our household—was seamless, and that’s just how it should be.
Note from Beth: A month or so ago, I blogged
about the film “Art & Copy.” I haven’t seen it yet, so I can’t actually write a review. But really, who cares what an ink stained member of the fourth estate like me thinks? What does a real ad man think? Tom Simons, the CEO and chief creative officer of Boston’s PARTNERS+simons gives his take:
In the new independent film “Art & Copy” advertising reflects on itself and likes what it sees.
“Art & Copy” is a delightful, satisfying worship at the altar of transformational advertising ideas. More than a dozen of the great creative minds of the previous 50 years politely take their turns reflecting on their work—and themselves—in this 90-minute documentary by filmmaker Doug Pray. Anyone connected to the development of art or copy in an ad agency will almost certainly gobble this up in its entirety. I’m less sure anyone else will.
So, has anyone out there caught a screening of “Art & Copy,” the new documentary about advertising and inspiration?
NPR’s “On the Media” recently reran an interesting series of stories related to the Internet, including a piece called “Smirch Engine,” about online privacy or lack thereof, and how the anonymity of the Web can cause normally polite people to behave badly.
The story discussed how disparaging posts online can seemingly live forever, and be ruinous to individuals and companies.
It makes for interesting listening. Over the years, we’ve gotten requests from people asking us to take stories out of our sites’ archives because they are unflattering to their business and pop up high in search rankings.
Sure, direct marketers are always hearing about folks who are tired of getting tons of direct mail. Folks complain about their clogged mailboxes, put their names on do-not-mail lists and do everything but string garlic around their necks to keep the postman away.
But what about people who want more mail?
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Related Topics: Thought Balloon - Creative, Thought Balloon - Disciplines, Thought Balloon, General |
The Boston Globe Sunday Magazine had an interesting piece
a few weeks ago profiling Christopher Kimball, the creator of America’s Test Kitchen.
I had the chance to hear Kimball speak a few months back at the New England Mail Order Association’s spring conference and was struck by his comments that, at least in his magazine Cook’s Illustrated, less was…if not more, than at least all that was necessary.
Let me explain.
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