You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.
Check out this New York Times story about the Communicator Awards, which honor “creative excellence for communications professionals.” Apparently, if you pay your entry fee and win, bragging rights are free. But if you want to receive your actual trophy, you have to pay extra.
My six-year-old son Jacob lost his first tooth this weekend. It was a very exciting day for him, and a big rite of passage as well.
But it put me in a bit of a quandary – and gave me a taste of some a problem marketers regularly face.
“….about nothing and everything all at once?”
You’re reading this, so of course you do. In case you didn’t recognize it, the above is a lyric from Green Day, who I had the pleasure to see in concert last week at the Boston Garden.
(Yes, yes, I know that officially it’s the TD Banknorth Garden, as the financial institution bought the naming rights. But I don’t care. No one else around here calls it that, so why should I?)
The show was great; they really blew the roof off the dump. But what else was interesting was the amount of marketing not so subtly going on to the band’s fans before the show.
To the uninitiated, Comic-Con International is merely a massive gathering of geeks.
But as Hollywood has discovered, it’s much more than that. Comic-Con, which wraps up today, is a marketer’s dream come true.
GM is coming out of bankruptcy, and who’s overseeing the company’s marketing and communications efforts?
Bob Lutz, 77, the company’ vice chairman, who was pretty much retired when he was tapped for the role.
In the end, it really doesn’t matter who dubbed Michael Jackson the “King of Pop.” Was it the media? Elizabeth Taylor? Jackson himself?
It isn’t relevant. What is relevant is that Jackson ran with it. He embraced the title as his own (heck, who among us wouldn’t like to be crowned as royalty in their chosen profession?) and used it as a branding tool. And that’s why Michael Jackson was one of our own, a marketer.
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