You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.
Unlike many catalogers in today’s turbulent economy, Fairytale Brownies hasn’t shifted significantly more dollars online.
Instead, the purveyor of gourmet treats has cut back on pay-per-click and found success in natural search optimization, thanks largely to blog driven traffic.
Direct marketing consultant and Big Fat Marketing Blog contributor Grant Johnson was interviewed by BBC World Service’s “World Have Your Say” radio show on Monday about his thoughts on the Susan Boyle phenomenon.
To hear the podcast, go to iTunes or click here.
To read Grant’s blog post about Boyle, click here.
To read what Grant says marketers can learn from the phenomenon, click here.
I love it when beloved pop culture icons have a sense of humor about themselves. And if they can use that funny bone to make a buck off their legacy, all the better.
For a quick laugh, take a look at this Funny or Die clip starring Adam West. When will some television executive wake up and realize that a buddy comedy starring West and William Shatner would be — to quote the Comic Book Shop Guy — The. Best. Show. Ever.
As I watched “The Late, Late Show with Craig Ferguson” last night, all I could think of was how insanely jealous 99.9% of the marketing book authors in the world must be at that very moment.
There on my screen in the wee hours was Andy Nulman, plugging his marketing book “Pow! Right Between the Eyes: Profiting From the Power of Surprise.” What’s next? Arthur Middleton Hughes on “The Colbert Report?”
Why did the country choose to elect Barack Obama as President? It came down to the hardest thing in the world to earn, and the easiest thing to lose—trust.
And these days, trust isn’t something to be taken lightly, noted Mary Anne Marsh, principal, Dewey Square Group and political commentator for Fox News.
“Today in this country, nobody trusts anybody about anything,” she said during a keynote at the New England Direct Marketing Association’s annual conference in Waltham, MA on Thursday. “We don’t even trust peanut butter.”
This Saturday, May 2, is Free Comic Book Day.
You know what that means? You can walk into your local comic book store and get free comics. That’s right. There’s no catch. Free Comic Book Day means you get free comics.
Pretty neat, huh?
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Related Topics: Thought Balloon - Opinion, Thought Balloon - General, Thought Balloon, General |
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