The Big Fat Marketing Blog

A quick conversation with Jim Carey—the Chicago Association of Direct Marketing’s 2009 Charles S. Downs’ DMer of the Year—proves one thing. He shares a penchant for humor with the movie star who shares his moniker.

When asked about his early career running political campaigns, he delighted in sharing how he never tried to dispel folks who thought that he was one of former New York Governor Hugh Carey’s 14 children. “Statistically, I could have been,” he joked.

Carey notes there are a lot of parallels between direct marketing and politics, including that both can often involve working with integrated media and dedicated sales forces. “And in both, on a fundamental level, you are building a brand.”

more

After one season, TNT has pulled the plug on “Trust Me,” a drama set in a Chicago advertising agency.

Does anyone care?

more

So…..any direct marketers out there catch Saturday Night Live last week? What did you think of the no holds barred parody PSA from the “Alliance of Direct Mail Marketers?”

You can view it here.

Did you laugh? Or did you wince? Wonder what the good folks over at the Direct Marketing Association thought?

If you’re reading this, you more than likely work in a field related to marketing. And you’ve more than likely felt the pinch of the recession in some aspect of your business.

Things like foreclosures are what folks commonly think of when they imagine the impact of the recession. But how about a rise in the number of folks going to the dentist to be treated because they grind their teeth at night?

NPR’s “This American Life” ran an interesting story recently about such unexpected recessionary side effects. Check it out.

Permit us a moment of blatant self promotion, if you will.

I’m thrilled to announce that this morning, the Big Fat Marketing Blog (BFMG) won a min Best of the Web award for B2B blog. And the Chief Marketer Network won for best site redesign/relaunch. (Click on the thumbnail for a better look.)

more

Yesterday, the Sci Fi cable network announced it was changing its name to Syfy.

Sigh.

I can’t decide whether this is one step forward or one step backward.

more