Thought Balloon

Full disclaimer here: Lego really doesn’t need to do anything else to build brand loyalty in our house. I have two little boys, and Santa brought a lot of Legos down our chimney at Christmas. My husband grew up loving Lego, and has a flair for building just about anything the kids request (I’m rubbish at Legos but I get the appeal.)

I’m guessing a lot of Lego’s customer base is in the same situation. But that doesn’t mean the toy maker isn’t trying to make those relationships stronger.

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It’s beginning to look a lot like….the time to panic because you got snowed in over the weekend and have three days to finish your Christmas shopping.

Yep, I was out with the hordes yesterday, making a few last minute purchases. And, as always, all the salespeople were merry and bright.

No, really. Seriously. For the most part, they actually were.

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Everyone enters just about every situation with some set of expectations.

Case in point: My husband and I recently took our kids to see “Bob the Builder—Live.” (Yes, I know you’re jealous. Get over it.) Before show started my three year old Danny kept asking when the movie would start. We patiently explained over and over that it was actually a show on the stage.

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