You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.
Black Friday is gone and Cyber Monday is a memory. How was it for you?
In Chief Marketer’s informal “Daily Special” poll last week, 36% of respondents said they’d be out fighting the crowds on Black Friday, compared to 7% last year. Twenty-four percent said they’d be shopping online (versus 46% in 2008), while 39% said they’d be in a tryptophan induced coma (also 46% last year).
As for me, I went out early Friday morning….well, early by my standards. more
After a quiet launch online last year, U.K.-based Hotel Chocolat is readying the debut of its first U.S. retail store later this year in Boston.
Of course, they’re not the first to have this sweet idea. Nicki Doggart, COO acknowledges that the premium chocolate market in the U.S. is crowded.
“Godiva’s prevalence in the market makes them a competitor in retail, and boutique chocolatiers are also competitors,” she says. “We’re not the only ones who make good chocolate but we have a different twist on it.”
community sponsor
advertisement
advertisement
