You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.
It’s beginning to look a lot like….the time to panic because you got snowed in over the weekend and have three days to finish your Christmas shopping.
Yep, I was out with the hordes yesterday, making a few last minute purchases. And, as always, all the salespeople were merry and bright.
No, really. Seriously. For the most part, they actually were.
We’re four days away from Christmas, so you’ll be forgiven if you think the biggest controversy in the toy box is the scarcity of Zhu Zhu Pets.
Earlier this year, Mattel subsidiary American Girl has introduced a new doll this season named “Gwen.” And yes, like all the AG gals, you can take her for tea parties and to get her hair done and whatever else you do with American Girls.
But Gwen differs from her plastic sisters in a very important way: Her character is homeless, which has stirred up a bit of attention, to say the least.
A few months back, my colleague Ken Magill wrote about a mailing he received for the Visa Black Card.
My husband received that mailing too, and like Ken, we thought it was fairly ludicrous.
I always thought that the color of money was green. But judging by the Black Card and two other mailings we recently received, there are apparently many other hues.
Now, before any robot anti-defamation groups start up with the angry cards and letters, let me make one thing clear: I love robots.
I’m a geek. Of course, I love robots and artificial lifeforms of all types. Data from “Star Trek: The Next Generation?” He’s great. The robot dog K-9 from “Doctor Who?” I’d love to have a robot dog. (Seriously. If you can get me one, call me.)
But robocalls, especially from politicians? No, thank you.
Black Friday is gone and Cyber Monday is a memory. How was it for you?
In Chief Marketer’s informal “Daily Special” poll last week, 36% of respondents said they’d be out fighting the crowds on Black Friday, compared to 7% last year. Twenty-four percent said they’d be shopping online (versus 46% in 2008), while 39% said they’d be in a tryptophan induced coma (also 46% last year).
As for me, I went out early Friday morning….well, early by my standards. more
“Sesame Street” marks its 40th anniversary this year, and its something for kids, parents, and yes, marketers to celebrate.
The show was revolutionary in more ways than I can count (and being one of the first generation of kids to be taught and entertained by the show, I can’t help but count these down in a slightly fractured Transylvanian accent).
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