Thought Balloon

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Archive of the Thought Balloon - Marketing/ROI Category

Be Careful Before You Pull the Trigger

Beth Negus October 23rd, 2009

At DMA09 earlier this week, Greg Holzwarth, senior vice president/managing director of customer information at Sun Trust Bank discussed how his company is building automated marketing campaigns around behavior-based triggers.

It’s obviously a sound idea, but one with a big hitch—typically, you can’t let the customer know you’re contacting them because of a specific behavior.