http://bigfatmarketingblog.com Wed, 08 Feb 2012 14:57:21 +0000 http://backend.userland.com/rss092 en Walmart said a year ago that it would make it easier for its customers to identify which foods on its shelves are healthier than others. This spring it will make good on that pledge by adding “Great For You” icons to hundreds of packages of foods in its stores. Walmart already ... http://bigfatmarketingblog.com/2012/02/08/can-a-great-for-you-food-label-build-loyalty/ Would you give up your spouse just to keep your status in a loyalty hotel program? Would you choose your hotel loyalty card over your wife if you had to pick just one thing to travel with? If you’re married, you may not like the answers. Some 73% of frequent ... http://bigfatmarketingblog.com/2012/02/03/loyalty-beyond-reason/ Marketers buying time during the Super Bowl broadcast face challenges in determining the return on investment of their spots. They'll face even more challenges if their websites aren't designed to handle resulting surges in traffic… and Yottaa.com, a website optimization firm, is betting they aren't. Yottaa has released its predictions for ... http://bigfatmarketingblog.com/2012/02/02/some-super-bowl-advertisers-sites-are-in-danger-of-crashes/ A new bill has been introduced in Congress that would penalize American companies for sending their telemarketing operations abroad and ostensibly depriving Americans of jobs during a period of massive unemployment. http://bigfatmarketingblog.com/2012/02/01/a-cynical-approach-to-telemarketing-jobs/ Let’s be honest: A lot of what turns up in email inboxes is pretty ho-hum. You click through on a message if there’s a discount or free shipping on something you have an immediate need for, but otherwise, you delete or ignore a whole heck of a lot of messages ... http://bigfatmarketingblog.com/2012/01/31/email-watch-nook-scores-high-with-pop-quiz/ Depending on your viewpoint, JC Penney announced Wednesday that it is migrating down—or up—the multibrand retail chain. In the course of announcing some poor quarterly results covering the holiday season, CEO Ron Johnson said the retailer will remake itself to look less like a standard department store and more like ... http://bigfatmarketingblog.com/2012/01/27/jc-penney-opts-out-of-the-discounting-arms-race/ There are various modalities and senses of urgencies that flow through the upper echelons of executives at major corporations. Most of these individuals realize there is a time to grab market share as well as a time to plan a strong counter defense to against any and all plausible ... http://bigfatmarketingblog.com/2012/01/26/the-nuclear-scenario-walgreens/ Doug Garnett, CEO/founder of direct response television agency Atomic Direct , has come out with a new book “Building Brand with Direct Response Television” that tries to inform readers of the medium’s overall effectiveness and evolution from its former stereotypes of “yell and sell.” http://bigfatmarketingblog.com/2012/01/26/book-tries-to-beef-up-image-of-drtv/ Finally, for all those couch potatoes around the country who continually fend off advice to get up, drop to the floor and do 20, help has arrived. A new app, Viggle, is designed to reward us lay-abouts with points for checking into our favorite TV shows. This is all new and ... http://bigfatmarketingblog.com/2012/01/25/watch-tv-get-rewards/ Three new videos from the Digital Advertising Alliance (DAA) seek to inform consumers to the use, value and control of banner ads. There is good intent behind these spots: Consumers should have the value of behavior-based ads demonstrated, and they should be alerted that there are ways to control the ... http://bigfatmarketingblog.com/2012/01/25/daas-adchoice-icon-ads-fall-flat-and-then-some/