The Big Fat Marketing Blog

I’m a fan of the Olympics and I wondered what it would be like to be there as a marketer so I checked in with Janet Fletcher, the marketing director at P&G. She had arrived Feb. 9 in charge of running the P&G Family Home, a four-story conference center transformed into a branded gathering place for U.S. athletes and their families.

Janet had already scored a pair of those cute must-have red mittens sporting the white maple leaf on the palm and—overcome as people do up there with Olympic excitement—wore mostly patriotic colors.

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Do you, like me, often question things and have a hard time making sense of it all?

* For instance, do you contemplate all the publicity– before and after — all the Super Bowl ads receive and wonder, why do so few people talk about the sales impact the spots made…or did not make?

* Who orders things from Facebook ads?

* Why so much advertising is entertaining when we know, for the most part, that those oh so clever ads rarely work?

* Why our email filters do not capture more SPAM?

* How Social Media has made us less Social? more