So much for home-field advantage. Among the top 10 companies an American Express/National Retail Federation Foundation survey recognized for excellence in customer service, fully half are pure-play online marketers. As in, no brick-and-mortar presence whatsoever. more
CVS Strategically Strikes A Blow On Walgreen’s Chin
Earlier last week I reported that Walgreen’s defied every single one of their “supposed” brand attributes and essentially told 47% of their customers to go elsewhere. Well, CVS took an immediate, strategical advantage of the horrendous move by Walgreen’s.
CVS immediately began to put a banner on the bottom of their TV spots informing the public that they indeed take Express Scripts along with 5,000 companies.
Advantage to CVS more
As can be seen from Erik Hauser’s post below, Walgreens is dealing with a problem that could have a serious financial impact on a large portion of its customer base: a cancelled contract with prescription benefits company Express Scripts that could wind up reducing the number of prescriptions filled annually by the nation’s top pharmacy chain by as much as 1% to 3%. That could cost the company up to $4 billion in annual revenue and a sizeable portion of its customer base, who are already being courted in ads by other pharmacies that remain in the Express Scripts system.
In drug retailing, when people move their prescriptions, they also move a lot of their other healthcare and beauty buying. And having moved away once, they tend to stay away. more
A new study of people who texted in donations on their cellphones for disaster relief from the Haitian earthquake in 2010 suggests they may not be the most steadfast and reliable contributors.
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1. Perfect the “outside of the envelope.” There’s a reason this is first. If your email isn’t opened, it’s not going to convert and it can’t get opened if it’s not delivered. Outside of the envelope things that make a difference: the “to” address, the “from” address, the subject line and the format/deliverability.
2. Use a series of emails, not just one. There’s not a day that goes by that someone doesn’t tell me that they have an abandoned cart program, when they only have ONE email. One email does NOT make a program. Many consultants think three emails works best. I’ve found that most of the “3 is the magic more
Walgreen’s Says F$%^ You To 47% Of Their Customers - What a Holiday Greeting!
Happy New Year!
While most people are situating their unwrapped gifts in the perfect spot where they’d like to have them - Walgreen’s has a VERY different way to ring in the New Year for 47% of their customer base. If you’re guessing that they gave us all gifts - you’d be wrong.
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