You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.
Is your customers’ experience consistent with your brand proposition across all channels?
Many marketers might have a knee jerk “of course!” answer to that question. But really think about it. Does everything your customer experiences with your brand really jibe with the image you want to project?
On New Year’s Day, my husband and I took our boys to the New England Aquarium in Boston, using passes we had purchased on LivingSocial.
We’ve all heard stories about the failings of the U.S. Postal Service and things like World War II-era letters being delivered 60 years too late and we tend to scoff and shake our heads.
more
The annual Doritos “Crash the Super Bowl” contest has unveiled this year’s five finalists. The entries never disappoint with their crazy, zany productions that often times include two consumer favorites: animals and babies.
The creators of the videos have given viewers what they want. Dogs appear in two videos, while a bird (actually a man playing a bird) appears in another. Also making a debut are “wild hot girls,” a staple when it comes to consumer-generated video and all things related to football. After all, the winning video has the chance to appear during the Super Bowl XLVI broadcast on Feb. 5, on NBC. more
Are you working on your web plans for 2012? Here are 10 of the must-haves every website (no matter how big or small) should include:
NAVIGATION AND INTERNAL NAVIGATION:
Internal search is one of the most difficult things to master. Even with a fancy package, you can’t change the fact that users are often abysmal at finding what they want. However, you can look at the top 100 searches you’ve had on your site in the past 12 months and make sure those words (the words and phrases the users searched for) are better represented in your navigation.
It’s important to remember that the order in which you present the results is critical to your success in search. Take the 100 top searches and conduct them yourself, one-by-one. Review each result. It’s critical that the item you most want to sell is first and the rest are in descending priority. more
Did marketers ring in the new year in your email inbox? A few staggered through mine after the clock struck 12, with varying results.
The honor of the first email crossing my inbox in 2012—on January 1 at 12:01 a.m. no less—was local restaurant chain The Halfway Cafe. While the design and subject line was pretty much standard for them (a rundown of their “seven items for $7″ for January and February), care definitely went into choosing menu options that tapped into the comfort food loving child in all of us such as a grilled cheese, American Chop Suey, hotdogs & beans, a turkey dinner. The “content” was filling, to say the least.
Here is my annual list of what to expect in the coming year as it relates to marketing:
1.) Mobile is here and will grow. Make sure you think about its impact on your marketing when you do your 12-18 month planning. Customers and prospects are expecting you to accessible at their fingertips.
2.) Look for more integration of traditional media into social campaigns. While social is good at helping build credibility and dialog, it’s not the greatest at converting those conversations into business. Enter mail, email, face-to-face selling and telemarketing.
3.) B2B marketing will begin its long overdue transition into more measurable marketing. The days of trade shows, space ads and some direct mail only will be a thing of the past for those B2B firms that want to gain market share. Enter social media, more
community sponsor
advertisement
advertisement
