You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.
A recent study from Indiana University said that overall charitable giving is inching back up but it may take quite a while to get back to the levels it reached before the economy went bad.
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The Boston Red Sox hired a new manager yesterday, Bobby Valentine, of Stamford, CT. This should be of little or no news on a marketing blog, and yet, it is news. Simply because it’s Bobby V.
I mentioned Valentine’s hometown of Stamford. In reality, Bobby can represent a region. His strong personality (love him or hate him) can be the face of a franchise. Now the Red Sox really don’t need him in that regard and, yet, it works. Brilliantly. The Sox (or Sawx, in Boston-speak) like to think they represent New England (though truth be told, the Yankees - yes, them - have a stronghold over much of Western New England, especially through Connecticut). But with Valentine on board, his presence will loom large.
Expect the Red Sox (and many sponsors) to use Valentine to promote anything and everything. It wouldn’t even surprise me to see Valentine, long-known for running one of the earliest “sports bars” open a “Bobby V’s” somewhere in The Hub.
Valentine has managed the New York Mets. Now he goes to the Red Sox. The Yankees fan has a villain. It’s a home run.
Game on.
Earlier this month, in a bid to become kids’ meal royalty, Burger King rolled out a new kids meal box design.
The packaging of the newly christened BK Crown Meals incorporates a removable crown into the box itself kids can wear. The box is definitely snazzier than the old packaging, which was typically a brown paper bag featuring some generic copy that kids (well, mine at least) never gave a second glance before tearing into the bag to get their toy.
The New York Rangers continued the latest trend for teams participating in the NHL’s outdoor showcase, the Winter Classic.
(OK, technically that’s the 2012 Bridgestone Winter Classic, but I’m just not particular…and I sense a whole “occupy” thing here)
The late Steve Jobs certainly impacted many people during his illustrious life while leading the mobile commerce revolution. What we didn’t know was that Jobs also often became a working part of the operations and fulfillment segment of his company. more
Chances are pretty good a consumer who hasn’t opened a marketer’s e-mail in three and a half years isn’t a viable prospect. Yet in a study of more than 100 retailers, almost one-third were still mailing to these individuals at exactly the same rate they had when their communications were being opened. And another 23% were sending out messages, albeit at a reduced frequency.
Fewer than half (46%) had stopped mailing entirely.
No harm done? Wrong and wrong. Internet service providers (ISPs) are increasingly giving weight to engagement metrics when determining deliverability. They know – and care – which messages are and aren’t being opened, even if marketers don’t. And messages that go unopened will increase the likelihood a marketer will be labeled a spammer. more
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