Did you do any special promotions to capitalize on last Friday, aka 11/11/11? To stay in the ten plus one spirit, here’s a look at 11 emails from the day.
1. Daily Candy roped me in with the subject line “McQueen…Get Your Free McQueen.” Living in a household with two boys ages 6 and 8, I assumed this was some sort of “Cars” related promotion. Instead, I found information about a contest to win clothing designed by Alexander McQueen. The military style coat featured looks fab—I’m sure it would be great to wear to a PTO meeting.
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Consumers like when a brand ties a promotion to its namesake, like this one: the “7Wonders of the USA Teacher Tour” from Wonder Bread. First, it makes it easy to understand and immediately draws the connection between the brand and the promotion. Second, consumers like a cause-marketing campaign, and third, they like the campaign even more when it involves teachers.
So, under those unscientific consumer-marketing requirements for a promotion, Wonder Bread is serving up three stars. more
Seemingly, everyone wants to take a chance at saving the U.S. Postal Service.
Since the Postal Service’s financial troubles and incredible shrinking volume have been well chronicled in the past few years, various legislators and industry pundits have offered opinions on what the USPS needs to survive.
This week the Senate proposed a bipartisan bill titled, “21st Century Postal Service Act of 2011,” which gives the Postal Regulatory Commission a great deal of authority when it comes to potential 5-day delivery and on the USPS offering non-postal products or services. more
That was the off-price clothier’s catch phrase back in the 70s (seems everyone who lived in the New York Tri-state area back then has repeated that phrase upon learning Syms filed for Chapter 11 on Wednesday.
It’s rare we talk about single-channel sellers at Multichannel Merchant, but it seems single-channel was a part of its demise. As was the off 2009 acquisition of Filene’s Basement (and the merger of some of its 46 stores into cross-branded locations). more
Okay, it’s not that my son is too stinkin’ cute to win the 1st Annual Multichannel Merchant Halloween Costume Contest, it’s that it’s probably not right to let an MCM staffer’s too stinkin’ cute son win!
That’s bad news for me, and good news for you. Click here to find out how to enter, and why winning will entitle you to your 15 minutes of fame!
Coca-Cola is a marketing marvel, arguably one of the best, ever evolving its creative messaging and continually changing it up just enough to keep consumers excited about what the brand will come up with next.
This time, and for the first time, it has turned its iconic red cans white as part of a cause-marketing promotion to help conservation efforts for polar bears Arctic home. more
Did you do any special promotions to capitalize on last Friday, aka 11/11/11? To stay in the ten plus one spirit, here’s a look at 11 emails from the day.
