The Big Fat Marketing Blog

Coca-Cola is a marketing marvel, arguably one of the best, ever evolving its creative messaging and continually changing it up just enough to keep consumers excited about what the brand will come up with next.

This time, and for the first time, it has turned its iconic red cans white as part of a cause-marketing promotion to help conservation efforts for polar bears Arctic home. more

Imagine receiving a survey on marketing practices. Now imagine receiving a marketing practices survey consisting of 25 multi-part questions spanning several different organization areas. Now consider that at least one of the questions has five categories, four of which have seven sub-questions. Oh, and the survey sponsor wants each of these questions answered to the nearest two-decimal place.

All of a sudden, being asked one’s favorite laundry detergent doesn’t seem quite as onerous.

But the American Catalog Mailers Association (ACMA) isn’t asking about preferred detergents. It’s asking about catalog marketing practices—and yes, the survey described above is exactly the one ACMA president and executive director Hamilton Davison is asking every cataloger in America to fill out. more

With all the dire warnings that the U.S. Postal Service will become insolvent unless Congress comes to the rescue, predictable and unhelpful clarion calls for privatization have begun to resurface.

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It seems whenever I go to a sit-down lunch at a conference or trade show, there’s a bunch of conversations going on at once, or people are too busy checking their emails on their mobile devices. But last week at the Mobile Marketing Fall summit in New York, all 8 people at my table were on the same page.

The talk started with mobile PPC strategies, and quickly shifted to mobile analytics. more

Once upon a time, orange and black were the prevailing colors of October. Today, of course, thanks to Breast Cancer Awareness Month, pink is also the hue of the moment.

PartySuppliesDelivered.com—a new party supply website that went live last month—is donating six percent of its total sale of pink ribbon party favors, bracelets, hats, decor and the like to the Barbara Ann Karmanos Cancer Institute in Detroit.

The site didn’t use social media to promote the pink donations. “We’re so new that we don’t really have an existing Facebook or Twitter presence yet,” says Ian MacDonald, vice president, ecommerce and marketing, who was leery of having their first foray into social seem opportunistic. “It just seemed odd.”

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CHICAGO – With more than 150 WMS (Warehouse Management System) companies out there, what is a company to do when selecting a technology partner?

Well, Susan Rider, president of operations consultancy Rider & Associates, offered 12 Things To Avoid When Selecting a Technology Partner here at the Parcel Forum. more